Google is lowering the price of its most expensive AI subscription as it expands Gemini into more parts of the web and Android.
At Google I/O on Tuesday, Google said its highest-limit AI Ultra plan will drop from $250 to $200 a month. The subscription gives people access to Google’s most advanced Gemini tools and higher usage caps. The company is also introducing a new $100 Ultra plan for subscribers who want advanced Gemini features without the maximum limits.
The pricing update comes as Google prepares to roll out Gemini Spark, an AI assistant-style tool designed to help people complete tasks across apps and the web. Josh Woodward, vice president of Google Labs, Gemini app and AI Studio teams, said Spark will connect to Chrome and later show live updates and task progress through a new Android interface called Android Halo.
“Soon, Gemini Spark will also be able to connect to Chrome, which will help you get more done across the web and on Android,” Woodward said.
Spark is rolling out first to trusted testers this week, followed by a beta for Google AI Ultra subscribers next week.
Google also announced Gemini Omni, a new multimodal AI model family that can work across text, audio, images and video. The first model, Gemini Omni Flash, will be available starting Tuesday to Google AI Plus, Pro and Ultra subscribers in the Gemini app, Google Flow and YouTube Shorts.
