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Here's how much the Apple iPhone 18 Pro could cost due to memory price hike

Here's how much the Apple iPhone 18 Pro could cost due to memory price hike

Posted on June 20, 2026October 10, 2026 By Muhammad Safdar No Comments on Here's how much the Apple iPhone 18 Pro could cost due to memory price hike
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Everything you need to know about here s how much the apple.

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Apple CEO Tim Cook recently said that the company could raise the prices of some of its products due to the ongoing memory shortage, which has led to higher memory prices. While Apple hasn’t revealed how much its products will cost, a new report by The Wall Street Journal and research firm TechInsights estimates the price of the upcoming iPhone 18 Pro.

According to TechInsights‘ estimates, the iPhone 17 Pro with 12GB DRAM cost Apple $39 last year. The same amount of RAM on the base model of the upcoming iPhone 18 Pro, expected to have 256GB storage onboard, could cost Apple $145. The 256GB storage, which previously cost Apple $13, could now cost around $51.

Producing the base model of iPhone 17 Pro reportedly cost Apple around $582, but the iPhone 18 Pro is estimated to cost $726.

Apple iPhone 17 Pro

TechInsights‘ research suggests Apple had a 47% profit margin on the base iPhone 17 Pro with 256GB of storage, priced at $1,099 in the US. If Apple maintains the same profit margin on the iPhone 18 Pro, it would have to charge $1,371 for the smartphone. However, after standard pricing adjustments, the base iPhone 18 Pro could cost $1,299, yielding a 44% gross profit.

Apple iPhone 17 Pro

That’s not all, though. Rumors claim the iPhone 18 Pro will use a new camera system featuring a variable-aperture lens, which could cost Apple at least 50% more than the current system. So factoring that in, the base iPhone 18 Pro could be priced around $1,399.

Apple iPhone 17 Pro Max

Needless to say, this also means that the iPhone 18 Pro Max would cost more than the iPhone 17 Pro Max, having a starting price of $1,199.

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More on here how much the apple iphone

Stay tuned for updates on here how much the apple iphone as the story develops. Related: iPhone 18 Pro camera upgrade 'confirmed' by another rumor.

Here s how much the apple: Key Details Explained

Here's how much the Apple iPhone 18 Pro could cost due to memory price hike — let’s break down what actually matters here. This one stands out because it touches the things buyers care about most: performance, features, and value for money. If you’re comparing options right now, it’s worth keeping on your shortlist.

Looking at the bigger picture, this fits into a wider trend where brands compete harder with every release cycle. Expect more details to surface as things develop, including confirmed specifications and pricing from official sources.

Should You Keep Following This?

If you follow mobile tech closely, the answer is yes. Developments like this could influence your next purchase decision, so it’s worth tracking. Bookmark this page — we’ll keep the coverage fresh as the story evolves.

Frequently Asked Questions

How much could the iPhone 18 Pro cost?

Around $1,299 after standard pricing adjustments, or $1,399 factoring in the rumored variable-aperture camera system.

Why is the iPhone 18 Pro more expensive to make?

Memory prices. The same 12GB DRAM that cost Apple $39 on the iPhone 17 Pro could cost $145, and 256GB storage could rise from $13 to around $51.

What is the estimated production cost of the iPhone 18 Pro?

$726, versus around $582 for the iPhone 17 Pro.

What camera upgrade is rumored for the iPhone 18 Pro?

A new camera system with a variable-aperture lens, which could cost Apple at least 50% more than the current system.

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