If you’ve had your sights set on sliding on a pair of Apple’s smart glasses, you’re going to have to wait a little longer than previously thought.
Apple is now aiming to release the much-rumored AI glasses in “late 2027,” according to Bloomberg’s Mark Gurman. The glasses were previously expected to be announced later this year and begin shipping in early 2027, but Gurman reported in his Power On newsletter Sunday that Apple has experienced “bumps” in development.
Apple’s smart glasses are regarded as a key component of the company’s product roadmap, Gurman writes. People close to Tim Cook tell Gurman that the outgoing Apple CEO is a strong supporter of the project and regards the glasses as his top priority. John Ternus, who will take the reins from Cook in September, is said to be the driving force behind the project, having led the product development team for the past two years.
Gurman said the glasses will feature design elements such as “oval-shaped cameras, unique colors, and multiple frame styles” in an effort to stand out from the competition. “Over time, Apple believes the glasses could evolve into a health device and eventually incorporate augmented reality technologies capable of improving how people see,” he said.
Gurman reported in April that Apple was testing frame designs that include a large rectangular frame similar to Ray-Ban Wayfarers, a slimmer rectangular style, a larger oval or circular design and a smaller oval or circular option.
Research released in March by Counterpoint Research suggests the smart glasses category is still in its early stages. The tech market research firm reported that the smart glasses market grew 139% year-over-year in the second half of 2025, compared with 2024.
The smart glasses are expected to include cameras for capturing videos and photos; microphones and speakers for handling phone calls, listening to notifications and playing music. They’ll also reportedly have a multimodal AI that could respond to requests via Siri.
Apple representatives didn’t immediately respond to a request for comment.
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Frequently Asked Questions
Apple is now aiming for late 2027, delayed from an expected announcement this year and early 2027 shipping, according to Bloomberg's Mark Gurman.
Gurman reports Apple has experienced bumps in development of the glasses.
Design elements include oval-shaped cameras, unique colors, and multiple frame styles; Apple also tested rectangular Wayfarer-like frames and oval or circular options.
Counterpoint Research says the market grew 139 percent year-over-year in the second half of 2025, though it is still in its early stages.
