Samsung Will Reportedly Unveil Galaxy Glasses in July in London

Samsung reportedly will unveil Galaxy Glasses, its first smart glasses, at its second Unpacked event of the year on July 22 in London, according to a South Korean news outlet.

The glasses will debut alongside the company’s other new products, Galaxy Z Fold 8, Galaxy Z Flip 8, and Galaxy Watch 9, according to Seoul Economic Daily.

The report said there is no official information on how much the glasses will cost or in which markets they will be sold initially, although they are likely to launch in the third quarter of the year. And although reports have referred to the glasses as Galaxy Glasses, that is not the official name.

A Samsung representative didn’t immediately respond to a request for comment.

The smart glasses market is fast-growing, with one firm forecasting global sales to rise from $2.5 billion in 2025 to $14.4 billion in 2033, an annual growth rate of 24%. Meta has Ray-Ban and Oakley models, Amazon has Echo Frames, and Apple, Google, XREAL and other companies are also expected to launch glasses.

With smart glasses, you can see the real world while also viewing apps, such as text messages, AI responses and maps, without hindering your view of the surroundings. You can also make phone calls and take photos and videos with voice commands, or by hand gestures and movements.

Some brands can also fit smart glasses with prescription lenses.

More from CNET: The Best Smart Glasses for 2026

Specifics for the glasses

The operating system for Galaxy Glasses will be Android XR, which was developed by Samsung and Google and is used for smart glasses and headsets that utilize Extended Reality, an overarching term that includes Augmented Reality, Mixed Reality and Virtual Reality (here is a good explainer). Android XR is integrated with Gemini AI, Google’s main AI system.

The Samsung Galaxy XR headset, Google Glasses and XREAL’s Project Aura — all of which are expected to be available this year — are powered by Android XR.

Eyewear brand Gentle Monster is designing Samsung’s glasses, the report said.

Galaxy Glasses will have speakers, microphones and a high-definition camera. When someone wears them, the glasses will capture video according to what the wearer sees. Gemini AI will analyze the video, and the glasses will provide information to the wearer via voice.

Users might use Galaxy Glasses to view a historic monument, and the Gemini AI can provide facts about it. Or the glasses can help you find where you want to go as you’re walking around a new city.

The glasses’ Android XR system can also take photos, send messages and help translate foreign languages in real time.

The report said that Samsung will link the glasses with its other AI-enabled devices — smartphones and SmartThings home appliances. With those devices integrated, you could use the glasses to turn on your Samsung oven, add minutes to the cycle of your clothes dryer, or follow other instructions.

Car-to-Home service

The company also wants to connect the glasses with its Car-to-Home service, which is installed in some Hyundai, Kia and Genesis vehicles.

Samsung’s Car-to-Home service lets drivers manage their smart home devices from their vehicles. From the dashboard, drivers can use the service to turn on lights, air conditioning, or other smart home features.

If Samsung can link the Galaxy Glasses to Car-to-Home, then drivers can trigger these smart home functions with the glasses.

With the global augmented reality market expected to grow 35% annually, an unidentified Samsung official told Seoul Economic Daily that the company will aim to match that growth.

“Based on our long-term vision and strategic roadmap for extended reality (XR), we plan to continuously develop various form factors in line with market maturity and changing consumer demand,” the official told the news outlet.