Nintendo is raising the price of its Switch 2 console globally, “in light of changes in market conditions,” and is now forecasting a drop in sales over the next year. Starting September 1st, the Switch 2 will cost $499.99 in the US, up from its current $449.99 price.
At the same time, prices will also increase by $50 in Canada ($679.99, up from $629.99) and €40 in Europe, bringing it to €499.99 (about $587). The price increases in Japan go into effect sooner, on May 25th, and impact a greater range of Switch products. The Switch 2 will increase from ¥49,980 (about $318) to ¥59,980 (about $382), with similar increases being applied to the original Switch, Switch OLED, and Switch Lite models.
Other price hikes will also impact Japanese Nintendo customers, with sweeping increases to Nintendo Switch Online subscriptions and uncapped pricing for playing cards also due to take effect on May 25th. In an announcement made alongside its financial earnings, Nintendo says these pricing updates are being made because “the impact of various changes in market conditions is expected to extend over the medium to long term.”
“We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding,” Nintendo said.
In its latest financial statement, Nintendo says it sold 19.86 million Switch 2 units in FY26, outselling the original Switch (15.05 million units) in its own first full fiscal year. Nintendo says that Switch 2 sales were “more concentrated in the launch year” than Nintendo’s previous hardware systems, and so it predicts to sell fewer units in the console’s second year on sale.
The company is now forecasting it will sell 16.5 million Switch 2 units in FY27, and predicts that an approximately ¥100.0 billion hit to its revenue is still to come. Nintendo attributes this to “rising component prices, particularly for memory, and tariff measures.”
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Frequently Asked Questions
Starting September 1, the Switch 2 will cost $499.99 in the US (up from $449.99), $679.99 in Canada (up from $629.99), and 499.99 euros in Europe. In Japan, prices rise on May 25, with the Switch 2 going from 49,980 to 59,980 yen and increases for the original Switch, OLED, and Lite models.
Nintendo cites changes in market conditions expected to extend over the medium to long term, specifically rising component prices, particularly for memory, and tariff measures.
Nintendo sold 19.86 million Switch 2 units in FY26, outselling the original Switch's 15.05 million in its own first full fiscal year. It forecasts 16.5 million units in FY27, predicting fewer sales in the console's second year.
Yes. Nintendo said it sincerely apologizes for the impact the price revisions may have on customers and stakeholders and deeply appreciates their understanding.
