TL;DR
- Google says that while the first Googlebooks will be premium, cheaper models are also in the pipeline.
- The comment suggests Googlebooks may eventually expand beyond high-end laptops into the same affordable territory as Chromebooks.
- If that happens, Google may no longer need ChromeOS laptops to maintain its presence in education and budget computing.
Now, a comment from Google suggests the company may already have that long-term answer.
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In an interview with Chrome Unboxed, Google VP and GM of ChromeOS, John Maletis, revealed that while the first Googlebooks will target the premium segment, cheaper models are also being planned.
“We’ve always been about enabling technology and the ability to be productive and access information regardless of your price point, and so, over time, we will come down, but these first devices are super premium,” Maletis said.
That statement changes everything we’ve been speculating about the future of Chromebooks and ChromeOS.
Right now, Googlebooks and Chromebooks appear to serve very different markets. Chromebooks became successful because they were inexpensive, easy to manage, and ideal for schools and casual users. Meanwhile, Googlebooks are being marketed more like flagship laptops designed to compete with premium Windows PCs and MacBooks.
Google may not need Chromebooks forever if Googlebooks eventually target the same price bracket.
But if Googlebooks eventually move into the lower price range, this distinction with Chromebooks might become obsolete.
In other words, Google may not need Chromebooks forever if Googlebooks eventually target the same price bracket, while also offering Android apps, Gemini AI features, and a more modern laptop experience.
Taken together, the messaging makes Googlebooks sound more like Google’s long-term laptop strategy, one that could eventually replace Chromebooks entirely.
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Frequently Asked Questions
Yes. Google VP and GM of ChromeOS John Maletis told Chrome Unboxed that while the first Googlebooks will target the premium segment, cheaper models are also in the pipeline.
Chromebooks are inexpensive, easy to manage, and ideal for schools and casual users, while Googlebooks are marketed more like flagship laptops competing with premium Windows PCs and MacBooks.
The article suggests Google may not need Chromebooks forever if Googlebooks eventually target the same price bracket, while also offering Android apps, Gemini AI features, and a more modern laptop experience.
Maletis said Google has always been about enabling productivity and access to information regardless of price point, so over time Googlebooks will come down in price, though the first devices are super premium.
