As you’ve probably already heard, the new Ferrari Luce was designed by Sir Jony Ive, who founded LoveFrom after leaving Apple. He designed the car inside and out and the interior of the car will feature several Samsung-made OLED displays.
In total, the Luce has three digital display zones and Samsung Display will supply four panel sizes: 12.9”, 12”, 10.1” and 6.3”. And the setup is kind of crazy, though not as crazy as the car’s €550,000 price tag.
The Ferrari Luce will feature several Samsung-made displays
First, the binnacle – this is the instrument cluster in front of the driver – will have a physical needle poking through the display thanks to Samsung’s proprietary HIAA Tech (Hole In Active Area).
Yes, Samsung has plenty of experience with punching holes through smartphone displays – but a typical smartphone selfie camera is no larger than 5mm in diameter. In contrast, the binnacle in the Ferrari Luce will have a hole that is around 20 times larger.
The Ferrari Luce binnacle will use two-layer display with physical hands
This instrument cluster will be built from two OLED panels – a 12” panel on the bottom and a 12.9” panel on top. The lower panel will draw background stuff (e.g. gauge indexes), while the top display will have three circular cutouts. The stacked design along with the physical hands create a three dimensional display instead of the 2D glass look that most cars have these days.
The central control panel will use a 10.1” OLED panel and will have configurable functions like a clock, stopwatch and compass. This panel will also use HIAA tech and will have three physical hands poking through it (like the hour, minute and second hands on a clock).
The central control panel will use a 10.1” OLED display with physical clock hands
Finally, the 6.3” panels will be used in the back to give rear passengers climate controls, a readout with driving dynamics and more.
The 6.3” display for the rear passengers
“Samsung Display was able to fully support the Ferrari Luce’s design philosophy of seamless software and hardware integration. The all-new display system implemented in the Ferrari Luce delivers an unprecedented cockpit experience, where Ferrari’s heritage and future-oriented technology coexist in harmony,” said Ernesto Lasalandra, Ferrari Chief Research & Development Officer.
Check out the announcement news for a look at the exterior.
