Two years after first revealing its plans for Apple Intelligence and a smarter Siri that never fully materialized, at WWDC Apple just revealed a new set of AI features and a smarter, more personalized Siri.
Apple calls Siri AI an “entirely new version of Siri,” and says it’s both more conversational and more capable than the previous version of the smart assistant. In conversations, it has a more expressive voice that can be customized by pace, expressivity, and accent.
Siri AI will be accessible systemwide, capable of reading what’s on-screen and interacting with your apps. But Apple’s SVP of software engineering Craig Federighi said it was designed “with privacy at every step.” Queries are all either processed on device or in the cloud via Apple’s Private Cloud Compute.
Apple struggled to implement the ambitious set of AI features it announced at WWDC 2024, recently agreeing to pay $250 million to settle a class action lawsuit that accused the company of “misleading consumers” about Apple Intelligence’s availability and performance.
