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Foldables have spent years asking buyers to accept trade-offs, but the Samsung Galaxy Z Flip 7 arrives as the version of this phone that finally makes those trade-offs hard to argue with.
That case gets considerably stronger right now, with the Galaxy Z Flip 7 down from £1,149 to £849 in the Prime Day sale, saving you £300 on a phone with 12GB of RAM, and a 6.9-inch FHD+ AMOLED display that folds down to something that fits in a pocket most phones would never manage.
With a £300 saving in the Prime Day sale, the Galaxy Z Flip 7 is delivering one of the most convincing foldable deals around
Thanks to a £300 Prime Day saving, the Galaxy Z Flip 7 stands out as one of the best-value foldables you can get.
The display runs at 120Hz with 2,600 nits of peak brightness, which means it holds up in direct sunlight in a way that a lot of larger slab phones genuinely don’t, and the enlarged FlexWindow cover screen means you’re doing more without ever needing to unfold it.
Camera performance comes from a 50MP rear sensor backed by Samsung’s ProVisual Engine, which handles colour accuracy, skin tone rendering, and AI Zoom across distances, so the results land closer to what you actually saw than what you happened to be standing when you shot it.
That same ProVisual Engine drives the Nightography mode, pulling richer contrast and detail from low-light scenes without the processing delay that made earlier Flip cameras feel like an afterthought compared to Samsung’s flagship bar phones.
The processor is the fastest and smoothest in any Galaxy Z Flip to date, with nine per cent quicker CPU performance and 23 per cent smoother graphics than its predecessor, which keeps the experience feeling responsive whether you’re editing, streaming, or switching between tasks.
Battery capacity sits at 4,300mAh, the largest ever fitted to a Galaxy Z Flip, rated at up to 31 hours of use, and the Armor Aluminium frame with Armor FlexHinge and Corning Gorilla Glass Victus 2 means the durability story is considerably more convincing than earlier foldable generations managed.
For anyone who has been watching the foldable category and waiting for the price to justify the form factor, the Galaxy Z Flip 7 at £849 is the most compelling answer that argument has had so far.
The Flip 7 is undoubtedly the best Flip to date, and one that can finally take the fight to the clamshell competition. It’s not perfect, but for most people, it’s all the foldable they need.
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Larger cover screen is a much-needed improvement
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More convenient 21:9 ratio screen is much easier to use
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Improved camera performance
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Fast, flagship performance with strong battery life
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Cover screen software could be better
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Samsung software is full of duplicate/redundant apps
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No dedicated zoom camera
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