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Upcoming changes to offers and trials for subscriptions in South Korea – Latest News

Upcoming changes to offers and trials for subscriptions in South Korea – Latest News

Posted on April 28, 2026October 10, 2026 By Muhammad Safdar No Comments on Upcoming changes to offers and trials for subscriptions in South Korea – Latest News
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Starting February 14, 2025, new regulatory requirements in South Korea will apply to all apps with offers and trials for auto-renewing subscriptions.

To comply, if you offer trials or offers for auto-renewing subscriptions to your app or game, additional consent must be obtained for your trial or offer after the initial transaction. The App Store will help to get consent by informing the affected subscribers with an email, push notification, and in-app price consent sheet, and asking your subscribers to agree to the new price.

This additional consent must be obtained from customers within 30 days from the payment or conversion date for:

  • Free to paid trials
  • Discounted subscription offers to standard-price subscriptions

Apps that do not offer a free trial or discounted offer before a subscription converts to the regular price are not affected.

Learn more about this regulation


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More on upcoming changes to offers and trials

Stay tuned for updates on upcoming changes to offers and trials as the story develops. Related: New Smart Home Update Aims to Simplify Everyday Device Connections.

Frequently Asked Questions

What is changing for app subscriptions in South Korea?

Starting February 14, 2025, new regulations require additional consent after the initial transaction for free-to-paid trials and discounted offers converting to standard-price auto-renewing subscriptions.

How will Apple get consent from subscribers in South Korea?

The App Store will inform affected subscribers with an email, push notification, and in-app price consent sheet, asking them to agree to the new price within 30 days of the payment or conversion date.

Which apps are affected by South Korea's new subscription rules?

Apps offering free-to-paid trials, discounted offers converting to standard-price subscriptions, and discounted offers before a subscription converts to the regular price. Apps without free trials or discounted offers are not affected.

What must developers do to comply with the South Korea regulation?

If they offer trials or discounted offers for auto-renewing subscriptions, they must obtain the additional customer consent within 30 days from the payment or conversion date.

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