Ryan Haines / Android Authority
TL;DR
- New clues suggest Google might be planning to rename the Fitbit app to “Google Health.”
- A logo and the “Google Health Premium” branding have been spotted on Google’s own website.
- Fitbit’s iOS app has also been found using the new branding while listing Google Health Premium prices.
Don’t want to miss the best from Android Authority?
According to a tip received by 9to5Google, Google could rename the Fitbit app to “Google Health.” It also looks like this rebranding will come with a new brushstroke-style heart logo featuring Google’s signature blue, green, yellow, and red gradient colors.
This new logo and the “Google Health Premium” name were spotted in international Google Store listings when adding a Pixel Watch or Fitbit device to the cart. An Apple App Store listing for the Fitbit app was also spotted with the same branding and pricing for the renamed subscription. While the “In-app purchases” section reflected the new name, the pricing shown there was the same as the current $9.99 per month or $79.99 annual Fitbit Premium membership.
Google appears to have since removed this logo and mentions of “Google Health Premium” from its website and the App Store. It’s possible the company pushed these changes live prematurely or is still finalizing its rebranding strategy behind the scenes.
What does seem increasingly clear is the direction Google is heading in. While Fitbit branding is expected to stick around for hardware, like the upcoming “Google Fitbit Air” fitness band, software and services could be brought under the Google umbrella, marking one of the most visible changes yet in Google’s gradual absorption of Fitbit.
Thank you for being part of our community. Read our Comment Policy before posting.
[ad_2]
Source link
More on the fitbit app could soon become
Stay tuned for updates on the fitbit app could soon become as the story develops. Related: Apple Needs a Next-Gen Siri at WWDC to Power Its Future Devices.
Frequently Asked Questions
Google Health, with a new brushstroke-style heart logo in Google's signature blue, green, yellow, and red gradient colors.
The apparent new name for Fitbit Premium, spotted at the same pricing of 9.99 dollars per month or 79.99 dollars per year.
On Google's own website in international Store listings when adding a Pixel Watch or Fitbit device to the cart, and in the Apple App Store listing for the Fitbit app.
No, Fitbit branding is expected to stick around for hardware like the devices themselves.
