The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.
From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.
Tax and pricing updates for February
As of February 6:
Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:
- Azerbaijan: value-added tax (VAT) introduction of 18%
- Peru: VAT introduction of 18%
- Slovakia: Standard VAT rate increase from 20% to 23%
- Slovakia: Reduced VAT rate introduction of 5% for ebooks
- Estonia: Reduced VAT rate increase from 5% to 9% for news publications, magazines, and other periodicals
- Finland: Reduced VAT rate increase from 10% to 14% for ebooks
Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Azerbaijan and Peru.¹
As of February 24:
Pricing for apps and In-App Purchases will be updated for the Azerbaijan and Peru storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.² These updates also consider VAT introductions listed in the tax updates section above.
If you’ve selected the Azerbaijan or Peru storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.
Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.
The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.
Learn more about managing your prices
View or edit upcoming price changes
Edit your app’s base country or region
Pricing and availability start times by country or region
Set a price for an In-App Purchase
Beginning April 1:
As a result of last year’s change in Japan’s tax regulations, Apple (through iTunes K.K. in Japan) is now designated as a Specified Platform Operator by the Japan tax authority. All paid apps and In-App Purchases, (including game items, such as coins) sold by non-Japan-based developers on the App Store in Japan will be subject to the platform tax regime. Apple will collect and remit a 10% Japanese consumption tax (JCT) to the National Tax Agency JAPAN on such transactions at the time of purchase. Your proceeds will be adjusted accordingly.
Please note any prepaid payment instruments (such as coins) sold prior to April 1, 2025, will not be subject to platform taxation, and the relevant JCT compliance should continue to be managed by the developer.
For specific information on how the JCT affects in-game items, see Question 7 in the Tax Agency of Japan’s Q&A about Platform Taxation of Consumption Tax.
Learn more about your proceeds
¹ Translations of the updated agreement are available on the Apple Developer website today.
² Excludes auto-renewable subscriptions.
