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Start with the sensors, then design the rest: How Zoox built its robotaxi

Start with the sensors, then design the rest: How Zoox built its robotaxi

Posted on April 28, 2026October 10, 2026 By Muhammad Safdar No Comments on Start with the sensors, then design the rest: How Zoox built its robotaxi
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Everything you need to know about start with the sensors then design.

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These days, the hype is all about AI and robots, but almost a decade ago, the tech du jour was self-driving. You couldn’t swing a lanyard at CES for the latter half of the last decade without hitting a robotaxi; post-COVID, the number of startups has shrunk, but the technology has definitely matured. Go to the right cities—San Francisco and Austin, Texas, spring to mind—and you might see dozens of sensor-festooned vehicles among the downtown traffic.

The pod-like robotaxis belonging to Zoox stand out. Other robotaxi developers are retrofitting existing vehicles like Hyundai Ioniq 5s with sensors and the computing power necessary for self-driving. Zoox, which was bought by Amazon in 2020, did that with its test fleet, but as it starts to offer ride-hailing services—currently in Las Vegas and San Francisco—it’s doing so with a purpose-built design that looks like it just drove off the set of a big-budget sci-fi production.

“A robotaxi is not a car; it’s not a human-driven vehicle, and the requirements are wildly different, although it has to live in that world,” explained Chris Stoffel, director of robot industrial design and studio engineering at Zoox.

It all starts with the sensors, each perched on a little ledge projecting from the top four corners of the robotaxi’s body. From up there, each has an unobstructed, high-level view, giving the Zoox robotaxi good situational awareness, particularly straight ahead. “Because we don’t have a traditional hood, we’ve optimized our frontal coverage in a way that would be nearly impossible on a retrofitted vehicle,” said Zoox director of sensor engineering Ryan McMichaels.

Zoox’s robotaxi has a friendly, welcoming design.

Credit: Zoox

Zoox’s robotaxi has a friendly, welcoming design. Credit: Zoox

Then there’s the fact that the robotaxi doesn’t care whether it’s coming or going, thanks to its symmetrical, bidirectional design. The advantages are tantalizing, particularly for a vehicle that’s going to be summoned on demand. There’s no more need for a three-point turn, and with its symmetrical steering axles, it should have unparalleled agility. For example, since both axles have the same degrees of steering, the Zoox robotaxi can crab walk far more effectively than the GM Hummer EV performing its party trick.


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Stay tuned for updates on start with the sensors then design as the story develops. Related: An Ex-Meta L8’s Agentic Engineering Setup.

Frequently Asked Questions

What makes Zoox's robotaxi different from other self-driving cars?

Zoox built a purpose-built robotaxi from scratch rather than retrofitting existing vehicles, starting with the sensors and designing the rest around them into a pod-like, symmetrical, bidirectional vehicle.

Where does Zoox place its robotaxi sensors?

Each sensor sits on a little ledge projecting from the top four corners of the body, giving an unobstructed, high-level view with optimized frontal coverage that would be nearly impossible on a retrofitted vehicle.

Where can you ride a Zoox robotaxi today?

Zoox, which was bought by Amazon in 2020, currently offers ride-hailing services in Las Vegas and San Francisco.

Why is the robotaxi's bidirectional design useful?

The symmetrical design means no more three-point turns, and symmetrical steering axles let it crab walk more effectively than the GM Hummer EV.

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