Everything you need to know about roku os home screen now features.
[ad_1]In a February earnings call, Roku CEO Anthony Wood said that he thinks the new home screen, which was in testing at the time, would “increase monetization over time, whether that’s getting viewers to sign up for subscriptions or watch more ad-supported content.”
Other changes
The new Roku OS home screen also has a slimmer left sidebar menu with images replacing text. In the center are tiles for “Top Picks for You” above rows of tiles for “Quick Access.” The former, per Roku’s announcement, is a “personalized row that makes recommendations and highlights trending and relevant content based on your interest,” where “no two people will see the same mix.” Quick Access, meanwhile, uses AI to show users’ “most-used apps and shortcuts.”
“One of the things we found is that not very many people actually customized those app screens,” Smalley told Fast Company. “They’d end up scrolling all the way to the bottom of this long list. So, what we wanted to do was actually pull that all together in a way that made sense for you.”
Other changes include the addition of a section called Destinations, which Roku said are “curated hubs [that] span genres and moods,” such as comedies, sports, and movies, with content across different streaming services.
However, some users are perturbed by the new home screen.
“I don’t want recommendations! I know what I want to watch. Plastering ads for shit you think I want to see is the fastest way to get me to not watch it. This is going to suck,” an apparent Roku user going by Kruse on Reddit posted today.
One feature that could be useful but that’s not included in the update would be an easy way to select recently viewed content from across apps on the home screen, so you can quickly get back to watching. Instead, Roku’s home screen update seems more geared toward recommending new stuff and using AI, rather than just recent history, to try to guess at what you might want to watch.
Roku TVs and streaming devices in the US will start seeing the new home screen today. “The update will arrive automatically,” Roku noted.
[ad_2]
Source link
More on roku os home screen now features
Stay tuned for updates on roku os home screen now features as the story develops. Related: US Open 2026: TV Schedule, How to Watch, Stream All the PGA Tour Golf From Anywhere.
Roku os home screen now features: Key Details Explained
Roku OS’s home screen now features a large, permanent ad — let’s break down what actually matters here. This one stands out because it touches the things buyers care about most: performance, features, and value for money. If you’re comparing options right now, it’s worth keeping on your shortlist.
Looking at the bigger picture, this fits into a wider trend where brands compete harder with every release cycle. Expect more details to surface as things develop, including confirmed specifications and pricing from official sources.
Should You Keep Following This?
If you follow mobile tech closely, the answer is yes. Developments like this could influence your next purchase decision, so it’s worth tracking. Bookmark this page — we’ll keep the coverage fresh as the story evolves.
Frequently Asked Questions
It now has a large permanent ad, a slimmer left sidebar with images replacing text, a personalized Top Picks for You row, AI-powered Quick Access, and new curated Destinations hubs spanning genres and moods.
CEO Anthony Wood said the new home screen would increase monetization over time, whether through subscription sign-ups or more ad-supported content viewing.
Some are unhappy — one Reddit user wrote that plastering ads for things Roku thinks you want is the fastest way to get them to stop watching.
Roku TVs and streaming devices in the US started seeing it today, with the update arriving automatically.
