Everything you need to know about price updates for apps in app.
[ad_1]The App Store is designed to make it easy to sell your digital goods and services globally, with support for 43 currencies across 175 storefronts.
From time to time, we need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.
As of January 29:
Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:
- Bhutan: Goods and Services Tax (GST) introduction of 5%
- Finland: Reduced value‑added tax (VAT) rate decrease from 14% to 13.5% for news, magazines, books, and audiobooks
- Ghana: Removal of 2019 COVID-19 Health Recovery Levy
- Kazakhstan: VAT rate increase from 12% to 16%
- Lithuania: Reduced VAT rate decrease from 9% to 5% for news, magazines, books, and audiobooks
- Mauritius: VAT introduction of 15%
- Russia: VAT rate increase from 20% to 22%
- Türkiye: Digital sales tax (DST) rate decrease from 7.5% to 5%
- Zimbabwe: VAT rate increase from 15% to 15.5%
Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Bhutan and Mauritius.¹
Beginning February 16:
Pricing for apps and In-App Purchases will be updated for Mauritius if you haven’t selected Mauritius as the base storefront for your app or In‑App Purchase.² This update considers the VAT introduction listed in the tax updates section above.
If you’ve selected Mauritius as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.
Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.
The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.
Learn more about managing your prices
View or edit upcoming price changes
Edit your app’s base country or region
Pricing and availability start times by country or region
Set a price for an In-App Purchase
Learn more about your proceeds
¹ Translations of the updated agreement will be available on the Apple Developer website within one month.
² Excludes auto-renewable subscriptions.
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More on price updates for apps in app
Stay tuned for updates on price updates for apps in app as the story develops. Related: Microsoft Adds 8GB Configs to Drop Starting Price of Surface Pro and Surface Laptop.
Price updates for apps in app: Key Details Explained
Price updates for apps, In-App Purchases, and subscriptions – Latest News — let’s break down what actually matters here. This one stands out because it touches the things buyers care about most: performance, features, and value for money. If you’re comparing options right now, it’s worth keeping on your shortlist.
Looking at the bigger picture, this fits into a wider trend where brands compete harder with every release cycle. Expect more details to surface as things develop, including confirmed specifications and pricing from official sources.
Should You Keep Following This?
If you follow mobile tech closely, the answer is yes. Developments like this could influence your next purchase decision, so it’s worth tracking. Bookmark this page — we’ll keep the coverage fresh as the story evolves.
Frequently Asked Questions
Bhutan introduced 5% GST, Kazakhstan raised VAT from 12% to 16%, Mauritius introduced 15% VAT, Russia raised VAT from 20% to 22%, and Zimbabwe raised VAT from 15% to 15.5%.
Finland cut reduced VAT from 14% to 13.5% for news and books, Lithuania cut it from 9% to 5%, Türkiye cut digital sales tax from 7.5% to 5%, and Ghana removed its COVID-19 Health Recovery Levy.
Beginning February 16, pricing for apps and In-App Purchases will be updated for Mauritius unless it is selected as the base storefront.
No, prices will not change in any region for auto-renewable subscriptions, nor where developers manually manage prices.
