The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.
From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.
Price updates
Beginning November 17:
Pricing for apps and In-App Purchases will be updated for Poland, Switzerland, and Türkiye if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.¹
If you’ve selected Poland, Switzerland, or Türkiye as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.
Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.
The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.
Learn more about managing your prices
View or edit upcoming price changes
Edit your app’s base country or region
Pricing and availability start times by country or region
Set a price for an In-App Purchase
¹ Excludes auto-renewable subscriptions.
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More on price updates for apps in app
Stay tuned for updates on price updates for apps in app as the story develops. Related: Microsoft Adds 8GB Configs to Drop Starting Price of Surface Pro and Surface Laptop.
Frequently Asked Questions
Beginning November 17, pricing for apps and In-App Purchases will be updated for Poland, Switzerland, and Türkiye.
No, if Poland, Switzerland, or Türkiye is the base storefront for an app or In-App Purchase, prices will not change.
No, prices will not change in any region for auto-renewable subscriptions, nor where developers manually manage prices.
Apple adjusts prices or proceeds due to changes in tax regulations or foreign exchange rates, using publicly available exchange rate data to keep prices consistent across its 175 storefronts.
