The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.
From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.
Price updates
On June 21, pricing for apps and In-App Purchases¹ will be updated for the Egypt, Ivory Coast, Nepal, Nigeria, Suriname, and Zambia storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.¹ These updates also consider the following value‑added tax (VAT) changes:
- Ivory Coast: VAT introduction of 18%
- Nepal: VAT introduction of 13% and digital services tax of 2%
- Suriname: VAT introduction of 10%
- Zambia: VAT introduction of 16%
Prices won’t change on the Egypt, Ivory Coast, Nepal, Nigeria, Suriname, or Zambia storefront if you’ve selected that storefront as the base for your app or In-App Purchase.¹ Prices on other storefronts will be updated to maintain equalization with your chosen base price.
Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.
The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.
Learn more about managing your prices
View or edit upcoming price changes
Edit your app’s base country or region
Pricing and availability start times by region
Set a price for an In-App Purchase
Tax updates
Your proceeds for sales of apps and In-App Purchases will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Ivory Coast, Nepal, Suriname, and Zambia.
As of today, June 6, your proceeds from the sale of eligible apps and In‑App Purchases have been modified in the following countries to reflect introductions of or changes in tax rates.
- France: Digital services tax no longer applicable
- Ivory Coast: VAT introduction of 18%
- Malaysia: Sales and Service Tax (SST) increased to 8% from 6%
- Nepal: VAT introduction of 13% and digital services tax introduction of 2%
- Norway: VAT increased to 20% from 0% for certain Norwegian news publications
- Suriname: VAT introduction of 10%
- Uganda: Digital services tax introduction of 5%
- Zambia: VAT introduction of 16%
Learn more about your proceeds
Tax categories
The Fitness and Health category has a new attribute: “Content is primarily accessed through streaming”. If this is relevant to your apps or In-App Purchases that offer fitness video streaming, review and update your selections in the Pricing and Availability section of Apps in App Store Connect.
Learn about setting tax categories
1: Excludes auto-renewable subscriptions.
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More on price and tax updates for apps
Stay tuned for updates on price and tax updates for apps as the story develops. Related: Microsoft Adds 8GB Configs to Drop Starting Price of Surface Pro and Surface Laptop.
Frequently Asked Questions
June 21.
Egypt, Ivory Coast, Nepal, Nigeria, Suriname, and Zambia.
Ivory Coast introduces 18% VAT, Nepal 13% plus a 2% digital services tax, Suriname 10%, and Zambia 16%.
No, prices will not change if you have selected that storefront as the base for your app or In-App Purchase.
