Analytics in App Store Connect receives its biggest update since its launch, including a refreshed user experience that makes it easier to measure the performance of your apps and games. Updates include:
- More than 100 new metrics. Now you can access monetization and subscription data in Analytics to better understand the performance of your In-App Purchases and offers.
- New cohort capabilities. Analyze user behavior based on common attributes — such as download date, download source, offer start date, and more — to measure how a particular group of users performs over time. For example, if you’ve expanded your app to a new region, you can monitor how long it takes users in that region to make a purchase compared to other more established regions. Cohort data is aggregated to ensure user privacy.
- New peer group benchmarks. Discover how you stack up to peers with two new monetization benchmarks: download-to-paid conversion and proceeds per download. Benchmarks incorporate differential privacy techniques to protect individual developer performance while also providing meaningful and actionable insights.
- Two new subscription reports. Export these via the Analytics Reports API to perform offline analysis and integrate Analytics into your own data systems.
- Additional filters. Apply up to seven filters to your selected metrics at once allowing you to drill down further and uncover additional insights.
- App Store Analytics Guide. This new guide in App Store Connect Help enables you to develop a data-driven strategy and understand App Store tools and features you can use to grow your business.
