Netflix may have finally figured out games

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Boggle has become a spectator sport in my household. Everyone crowds around the TV while one of us plays, and the crowd either helps shout out words or waits patiently for their turn. There’s a lot of yelling. But it’s a game that my family can hop into easily, and once someone starts playing, it seems everyone slowly drifts into the room to join in. The surprising part is that the experience is happening entirely through Netflix.

The streaming giant has been trying to crack gaming for half a decade now, and outside of a few rare hits like Grand Theft Auto and Squid Game: Unleashed, it hasn’t made much of a dent. But with its relatively new TV games, which launched last year and include the likes of Boggle as well as party games based on everything from Lego to Knives Out, Netflix may have finally figured out gaming that makes sense for the service. You don’t even need controllers: Each player just uses their own smartphone.

As Netflix continues to expand beyond traditional TV and movie offerings, getting into everything from live sports to talent competitions with audience interaction, these kinds of games could eventually become a pillar of the service. And it all starts with Boggle.

It’s been a rough road to this point. Netflix first started rolling out games in 2021, and initially, it seemed like a great deal. Games are included as part of a regular subscription, and at first the service offered a nicely curated selection of mobile games. There were ports of beloved indie titles like the sci-fi strategy game Into the Breach, as well as exclusive titles like the exhilarating adventure Laya’s Horizon. These sat alongside games based on Netflix shows like The Queen’s Gambit and Love Is Blind. If you were looking for high-quality games for your phone, Netflix was a surprisingly great platform.

The problem is that few people seemed to notice — early reports suggested that less than 1 percent of subscribers actually played games. This didn’t stop Netflix from trying. It invested heavily in the space, adding major games to the platform, acquiring developers, and at one point even trying to build a AAA level studio of its own. But there was no consistency, and the strategy shifted constantly.

For instance, last year Netflix’s president of games Alain Tascan outlined four key pillars that would define the company’s gaming efforts, telling me that “we need to find our voice.” But there have been changes even since then. Two of the games highlighted during that event in 2025 were the battle royale Squid Game: Unleashed and the upcoming cozy MMO Spirit Crossing; since then Netflix shut down the studio behind Unleashed and Spirit Crossing developer Spry Fox bought itself out from Netflix in order to go independent. The streamer has thrown a lot of money at the gaming problem, but has mostly met with failure. That AAA studio shut down before it ever even released a game.

Gaming is not an easy space to compete in. Other wealthy companies like Amazon have largely struggled to make headway, and even massively popular games like Fortnite are struggling. The issue with Netflix, though, is that its gaming efforts always felt separate from everything else it was doing. Hades on my phone is cool, but it’s also something I had to actively know about and search for. It’s not something I can stumble on while browsing Netflix, and it’s not something that will keep me in the main Netflix app, which is what the company wants.

But the new TV games solve that issue. Before, Netflix’s games were separate apps you downloaded on your phone. Now they’re found in the same place as everything else on Netflix — there’s a tab at the top of the app alongside movies and television — making them seamlessly feel like part of the service. My family can watch Wake Up Dead Man and then immediately play a Knives Out–themed mystery game afterwards. Games are no longer a separate service Netflix operates, they’re just part of Netflix.

The TV games appear to be off to a good start, but there are a few things that need to happen before they can truly become a core pillar of Netflix. For one thing, they need some variety. There’s a lot of potential to expand the offerings and reach different audiences. Netflix’s early lineup of TV games has mostly focused on family-friendly party games, but the company has also seen success with early narrative experiments like the choose-your-own-adventure Black Mirror spinoff Bandersnatch. The Stranger Things-esque adventure game Oxenfree is currently available on TVs (Netflix acquired Oxenfree developer Night School in 2021), which is a good first step at broadening the scope of available games. There’s plenty more room to grow.

The games also need to be more widely available. Right now Netflix’s TV games are in something of a beta, as they’re available on some platforms — mostly smart TVs and streaming boxes — but not all. For instance, I can play games through Netflix on my Roku stick, but not my Apple TV. Making them a ubiquitous part of the platform, no matter what device you’re on, will be key.

Most importantly, Netflix needs to stick with it. This won’t work if the company decides to change up its strategy yet again in a few months. It needs to give its subscribers time to realize that, hey, I can play games here too. The early years of Netflix games have been plagued with disorder, inconsistency, and a whole lot of throwing things against the wall to see if they’d stick. Something has finally stuck — now Netflix needs to build on it.