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Google rolling out new Search history and personalization settings

Google rolling out new Search history and personalization settings

Posted on May 27, 2026October 10, 2026 By Muhammad Safdar No Comments on Google rolling out new Search history and personalization settings
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Edgar Cervantes / Android Authority

TL;DR

  • Google is adding two new settings to let you manage search history and personalized recommendations independently.
  • A new “Save Media” option can save uploaded images from Google Lens, audio recordings from Search Live, and more.
  • The new settings are rolling out over the coming weeks.

Google is updating how it handles saving your search history and provides personalized recommendations. The company is adding new settings to offer better control over your saved history and recommendations.

Currently, Google Search manages saving history and personalized recommendations via the Web & App Activity settings and the Search Personalization settings. However, a new Google support page states that you will soon be able to manage both those features independently through two new settings: “Search Services History” and “Personalized Recommendations.”

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Search Services History includes data from Search, Maps, Shopping, Flights, and other key Google services. However, it doesn’t include data from services that have their own history settings, such as Chrome, Gemini Apps, and YouTube.

It can now also include media from your interactions, including uploaded images from Google Lens, audio recordings from Search Live, and more. However, these will only be saved if you have the “Save Media” option enabled.

On the other hand, the “Personalized Recommendations” settings control whether Google shows content tailored to you. This can include results that match your interests, curated feeds, and more.

Google also says the new settings will honor your current “Web & App Activity” and “Search Personalization” setup. For example, if you have enabled Web & App Activity but disabled Search Personalization, it will only enable Search Services History in the new settings.

You will still be able to control the duration for which your data is saved, and you will be able to delete it as well.

It’s worth noting that Google isn’t completely getting rid of the Web & App Activity settings. The company specifically mentions that “Web & App Activity continues to control activity collection and personalization for some other Google services.”

The new settings are rolling out over the coming weeks, and you will be able to adjust your settings from the Search Services History and Personalized Recommendations options. Meanwhile, if they aren’t showing up for you yet, your data is still being controlled using the Web & App Activity options in Search.

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More on google rolling out new search history

Stay tuned for updates on google rolling out new search history as the story develops. Related: The Organizational Playbook for Engineering Transformation at Scale.

Frequently Asked Questions

What new Google Search settings are rolling out?

Search Services History and Personalized Recommendations — two settings that let you manage search history and personalized recommendations independently.

What does Search Services History include?

Data from Search, Maps, Shopping, Flights, and other key Google services — but not Chrome, Gemini Apps, or YouTube — plus a new Save Media option for uploaded Lens images and Search Live audio recordings.

Is Google getting rid of Web & App Activity?

No — Web and App Activity continues to control activity collection and personalization for some other Google services.

When will the new settings be available?

They are rolling out over the coming weeks; until they appear, your data is still controlled by the Web & App Activity options in Search.

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