TL;DR
- The so-called Google Fitbit Air is expected to cost around $99.
- Color options and band designs for the screenless fitness band have also leaked.
- Combined with a Fitbit Premium subscription, the Fitbit Air could end up being cheaper than WHOOP’s athlete-favorite wearable.
Google’s upcoming screenless fitness band, reportedly called the Fitbit Air, could launch at a seriously competitive price to take on rival WHOOP.
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According to supplier data gathered by Droid Life, the so-called Google Fitbit Air could cost around $99. If that pricing holds, it would make Google’s new wearable notably cheaper than a WHOOP membership, which currently costs $199 per year for the Whoop 5.0 with its base subscription.
If you factor in a $79.99/year Fitbit Premium subscription (expected to be rebranded as “Google Health”), the Fitbit Air could end up costing users around $179. That’s still decently lower than WHOOP’s entry-level price, potentially giving Google a leg up right out of the gate.
Beyond pricing, Droid Life also shared details about Fitbit Air’s colors and band options. The wearable is said to arrive in Obsidian, Lavender, and Berry colors and ship with a white “Snow” charging cable.
Google may also offer a wide range of interchangeable bands in a variety of shades, including:
- Performance Loop: Obsidian, Fog, Lavender, Berry
- Active (Small and large): Obsidian, Fog, Berry, Lavender
- Elevated SoftFlex: Obsidian, Moonstone, Porcelain
- Metal Mesh: Silver, Warm Gold
As for availability, suppliers point to a possible May 16 launch window, which means Google could announce this thing just days before Google I/O.
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Frequently Asked Questions
Around $99, according to supplier data gathered by Droid Life.
WHOOP 5.0 costs $199 per year; the Fitbit Air at about $99 plus an expected $79.99 per year Fitbit Premium (to be rebranded Google Health) totals around $179 — still cheaper.
Obsidian, Lavender, and Berry colors with a white Snow charging cable; bands include Performance Loop, Active, Elevated SoftFlex, and Metal Mesh in various shades.
Suppliers point to a possible May 16 window, just before Google I/O.
