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BMW is one step closer to selling you a color-changing car

BMW is one step closer to selling you a color-changing car

Posted on April 24, 2026October 10, 2026 By Muhammad Safdar No Comments on BMW is one step closer to selling you a color-changing car
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Everything you need to know about bmw is one step closer.

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BMW’s previous concepts wrapped the entire vehicle in a patchwork of E Ink panels that were all custom-sized and shaped to match its contours. It was an approach that wasn’t practical for mass production, and one that wasn’t very durable. The new BMW iX3 Flow Edition is potentially the most exciting of all of BMW’s concepts as it embeds the E Ink Prism technology directly into the structure of the vehicle’s hood panel, instead of just slapping it on top. The new approach has “undergone BMW’s stringent quality testing” so that it meets the “requirements of automotive engineering and everyday use,” according to a release from E Ink.

The BMW iX3 Flow Edition’s color-changing capabilities are limited to its hood with eight different animations (which appear restricted to a grayscale palette) that can be changed by the driver at the push of a button. It’s not exactly the color-changing car that BMW has been teasing for years and you still can’t buy one, but by focusing on making this technology more practical and functional these vehicles are one step closer to moving past the concept phase.


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More on bmw is one step closer

Stay tuned for updates on bmw is one step closer as the story develops. Related: The Organizational Playbook for Engineering Transformation at Scale.

Frequently Asked Questions

What is the BMW iX3 Flow Edition?

A concept embedding E Ink Prism technology directly into the hood panel's structure, allowing the driver to change its appearance.

How is this different from earlier BMW color-changing concepts?

Earlier concepts wrapped the car in custom-sized E Ink panels that weren't practical or durable. The new approach embeds the technology into the hood and passed BMW's quality testing.

How many animations does it have?

Eight different animations, restricted to a grayscale palette, limited to the hood.

Is it ready for mass production?

The new approach has undergone BMW's stringent quality testing to meet automotive engineering and everyday use requirements.

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