Everything you need to know about netflix is testing new ai powered.
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TL;DR
- Netflix is reportedly testing a new AI-powered voice search feature in the US.
- Users can use natural language queries to find relevant shows and movies on the platform.
- The feature is currently only available to a small set of users.
If you’ve had just about enough of using a TV remote to type and search for things to watch, Netflix has some good news for you. The company is reportedly testing a new AI-based voice search within its smart TV app that lets users find things to watch using natural language queries.
According to the report from The Verge, the feature isn’t widely available and is being tested with a limited group of users in the US. Even among those users, it is reportedly only accessible on a subset of their devices.
Users with access to the tool can press the Netflix button on their remote to activate the AI voice search. Netflix offers up some suggested searches alongside an “Ask” button which leads to the AI-powered search, allowing users to speak to search, and find things to watch.
Voice search reportedly does very well with most queries and can surface relevant TV shows and movies even for difficult searches. In fact, an odd query like “fun kids TV shows about death” reportedly surfaced A Series of Unfortunate Events, which definitely fits that description.
Netflix also seems to have ensured that the search doesn’t respond to certain kinds of searches, including those with racist overtones.
This certainly seems to be a well-thought-out move from the company, even though it’s still in beta. However, it’s missing some key features. For example, it can’t surface shows based on users’ watch history or use their personalized recommendations.
That omission is surprising, since Netflix’s personalized recommendations are exceptionally good. Having those included in this new AI-powered voice search would have made it an even better tool.
Though we are not sure when Netflix might roll out this upgrade to everyone, it is certainly worth waiting for, if its reported accuracy is to be believed.
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If you follow mobile tech closely, the answer is yes. Developments like this could influence your next purchase decision, so it’s worth tracking. Bookmark this page — we’ll keep the coverage fresh as the story evolves.
Frequently Asked Questions
Netflix is reportedly testing a new AI-powered voice search feature in its smart TV app that lets users find shows and movies using natural language queries, currently available to only a small set of US users.
Users with access press the Netflix button on their remote to activate it. Netflix offers suggested searches alongside an Ask button that leads to the AI-powered search, and it reportedly handles even difficult queries well, such as fun kids TV shows about death surfacing A Series of Unfortunate Events.
It cannot surface shows based on users' watch history or use personalized recommendations, which is surprising given how good Netflix's personalized recommendations are.
It is not certain when Netflix might roll it out to everyone, as the feature is still in beta testing with a limited group.






