Everything you need to know about india s smartphone market just had.
[ad_1]According to a new report by Counterpoint Research (CR), the Indian smartphone market between January and March had its weakest quarter in six years. Shipments fell 3% compared to the first quarter of last year.
vivo still leads, amassing 20.8% of the pie, followed by Samsung (17.4%), Oppo (13.6%), Apple (9%), Realme (8.9%), Xiaomi (7.9%), Poco (4.2%), iQOO (2.6%), and OnePlus (1.8%). The biggest growth came from Nothing (including the CMF sub-brand): 47%. The fastest growing brand in the premium (above INR 45,000) segment was Google, at 39% growth, interestingly enough. Neither of these two was in the Top 5, however.
Oppo grew 8% year-on-year and was the fastest-growing brand in the Top 5. Growth was unsurprisingly led by good performance from the A and K series, but the mid-range Reno models also did well. Xiaomi’s INR 10,000-20,000 segment had double-digit growth.
A couple of notes regarding the image above: first, we don’t know why Apple isn’t featured in the pie; second, CR extracts sub-brands from the main brand as you can see, publishing the numbers separately, but this presentation doesn’t necessarily mean that Poco was sixth (or seventh, if we include Apple) in sales in Q1. The sub-brands’ market share is shown for informational purposes only.
CR researchers predict a double-digit sales decline in Q2 compared to Q2 2025, “as elevated memory prices and weak entry-level demand continue to weigh on overall volumes”. For the full year, the market is projected to decline by 10% compared to 2025, as memory prices continue to impact affordability and lengthen replacement cycles.
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India s smartphone market just had: Key Details Explained
India's smartphone market just had its worst quarter in six years — let’s break down what actually matters here. This one stands out because it touches the things buyers care about most: performance, features, and value for money. If you’re comparing options right now, it’s worth keeping on your shortlist.
Looking at the bigger picture, this fits into a wider trend where brands compete harder with every release cycle. Expect more details to surface as things develop, including confirmed specifications and pricing from official sources.
Should You Keep Following This?
If you follow mobile tech closely, the answer is yes. Developments like this could influence your next purchase decision, so it’s worth tracking. Bookmark this page — we’ll keep the coverage fresh as the story evolves.
Frequently Asked Questions
It had its weakest quarter in six years, with shipments falling 3% compared to Q1 last year.
vivo leads with 20.8%, followed by Samsung (17.4%), Oppo (13.6%), Apple (9%), Realme (8.9%), Xiaomi (7.9%), Poco (4.2%), iQOO (2.6%), and OnePlus (1.8%).
Nothing (including CMF) grew 47%, Google grew 39% in the premium segment, and Oppo grew 8% year-on-year, the fastest in the Top 5.
Counterpoint predicts a double-digit sales decline in Q2 and a 10% full-year decline, as elevated memory prices and weak entry-level demand weigh on volumes.
