Netflix plans to add vertical video feeds to its mobile app starting at the end of April, the company shared in its first-quarter letter to shareholders on Thursday. The streaming giant first began testing the feature in early 2025 as a way to enhance its recommendation function.
“We are launching an updated mobile experience at the end of the month that includes a vertical video discovery feed,” the letter reads. “This redesign will better reflect our expanding entertainment offering and make it easier for members to engage how and when they want.”
During a press preview event last year, Netflix executives explained that the vertical feeds would show clips and trailers of its content on the home screen of the mobile app. The feature — then in beta testing — was said to give subscribers the ability to watch a movie or show by clicking the vertical snippet, add titles to their watchlists, or share a title with friends and family. It’s unclear whether the version rolling out this month will include these capabilities.
Short-form videos in the style of TikTok and YouTube Shorts are influencing how streaming services reach viewers. Tubi launched Scenes in 2024, and in January, Disney Plus announced that it would add vertical videos to its mobile app.
Correction, 5 p.m.: A previous version of this story misidentified the service that added vertical videos to its mobile app. It was Disney Plus.
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Stay tuned for updates on netflix is introducing vertical video as the story develops. Related: Netflix Launches Vertical Videos on the Mobile App. Here’s How It Works.
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Netflix plans to add vertical video feeds to its mobile app starting at the end of April, per its first-quarter letter to shareholders. The letter reads: We are launching an updated mobile experience at the end of the month that includes a vertical video discovery feed, which will better reflect the expanding entertainment offering and make it easier for members to engage how and when they want.
During a press preview last year, executives said the vertical feeds would show clips and trailers of Netflix content on the mobile home screen. The beta version was said to let subscribers watch a movie or show by tapping the snippet, add titles to watchlists, or share titles with friends and family, though it is unclear whether the launch version includes these capabilities.
Short-form videos in the style of TikTok and YouTube Shorts are influencing how streaming services reach viewers. Tubi launched Scenes in 2024, and in January, Disney Plus announced it would add vertical videos to its mobile app.
Netflix first began testing the feature in early 2025 as a way to enhance its recommendation function.
